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美度致美时刻,BRANDX致敬百年荣光.

2020-11-03 09:41:13




百年品牌,不仅仅是时间的沉淀,更加是将品牌精神深深烙印在每一块表盘上。


A brand of a hundred years not only is the precipitation of time, but also its brand spirit is imprinted deeply on every dial.


美度表把古罗马恢弘的建筑、时间随风而逝流动的韵律以及现代建筑艺术的杰作、纽约人心中的骄傲作为设计风格。从人类艺术杰作中获取灵感,不断开拓传承经典的瑞士美度表。


MIDO watches take the grand architectures of ancient Rome, the flowing rhythm of fleeting time and art masterpiece of modern architectures, the pride in New Yorker’s mind as design styles. Taking inspiration from human masterpieces of art constantly develops the heritage of classic MIDO Swiss watches.


美度拥有纯正的“瑞士血统”,始终坚持着品牌精神:灵感印证永恒,让转瞬即逝的灵感带给人永恒的感动。


MIDO has the pure “Swiss origin” and always adheres to the brand spirit: inspiration marks the eternity, letting the fleeting inspiration bring people the long-lasting feelings.



美度


2018年1月25日,BRANDX为瑞士美度表在上海世博秀场隆重开启100周年暨指挥官系列 “纪念日” 腕表上市盛典。

On January 25th, 2018, the 100th anniversary and Commander series "Big Date" watch launch ceremony of MIDO Swiss Watches was held grandly in Shanghai Expoi-Pavilion by BRANDX.




瑞士美度表全球总裁

Mr.Franz Linder先生

斯沃琪集团中国区总裁陈素贞女士

瑞士美度表中国区副总裁王珏女士

上海新宇钟表集团总裁张瑜平先生

在Robi的陪伴下出席揭幕


Mr.Franz Linder, global president of MIDO Swiss Watches, 

Ms Chen Suzhen, president of Swatch Group Greater China region,

Ms Wang Jue, vice president of MIDO Greater China region,

Mr Zhang Yuping, president of Shanghai Xinyu Watches Group, attended the opening ceremony with the company of Robi.


BRANDX和全球贵宾以及媒体朋友们齐聚于璀璨非凡的上海世博秀场中,举杯共庆瑞士美度表耀目百年时光。


BRANDX, global guests and media friends gathered together in the splendid Shanghai Expoi-Pavilion, and toasted to celebrate MIDO Swiss Watches’ one hundred years of sparkling.


此次活动举办于上海世博秀场,大气精致的场馆设计与MIDO“灵感源于建筑”的品牌理念相吻合,让人充分感受到品牌百年来的底蕴与精神。


This event is held in Shanghai Expoi-Pavilion, the spacious and exquisite venue design matches perfectly with the brand concept of MIDO “Be inspired by architecture”, making people fully feel the brand’s centenary accumulation and spirit.



橙光世界


BRANDX将展馆入场处设计了长方体框架柱,类似于隧道的设计,让人行走其中体验美度百年的时光流逝。


温暖的橙光取材于美度自身的品牌设计,活泼的橙色印刻在入口处的Logo和长方体隧道处,让人在冬日感受到一丝温暖,更将这个百年品牌通过色彩呈现在世人面前。



BRANDX designs rectangular frames in the entrance to the pavilion, similar to the tunnel design, allowing people walking inside to experience MIDO’s one-hundred-year time flying by. The warm orange lights are taken from MIDO themselves’ brand design. The brisk orange adopted on Logo and rectangular frame tunnel in the entrance makes people feel a slice of warmness in winter, moreover it presents this centenary brand in front of people through color.



手表展台处的白色花台用扭式结构,从常规的立式展柜中创造属于美度的特色。两边墙上用橙色灯柱构造出不同产品的形状,让人在近看手表的时刻,也能从墙上的形状变化体会到属于美度的百年变迁。


The white flower podiums in the watch display cases area adopt torsion structure, which creates a feature for MIDO from a regular standing showcase. The orange light lines forming shapes of different products on the 2 walls, makes people while having a close look at the watch also feel MIDO’s centenary changes from the shape changes on the walls.




齿轮投影,不断转动,并发出齿轮的摩擦声,指引人进入美度的手表世界。


Projection gears, run constantly, and make the sound of gear running, guiding people into the MIDO world of watches.


橙色的银河灯光、亮眼的白色灯管建筑,夜晚城市中的人们静静听着齿轮的转动声。


Orange galactic lighting, bright white light tube architecture, at night, silently, people in the city listen to the gear running sound. 


<<  向左滑动  >>


机械的表盘配上微笑的机器人,中和了冰冷的工业感,增添萌感和亲切度。微笑着打招呼的手势,借此增加与参观者的互动。


A mechanical dial robot with smile neutralizes the cold industrial feeling, and adds cuteness and friendliness. And a greeting gesture with smile is designed to increase interaction with visitors. 


手表不仅是计时工具,更加是个人风格的表达。BRANDX希望表达的是,我们可以和陌生人通过热爱风格的手表Say Hello!


Watch is not only a tool of timing, but also an expression of personal style. What BRANDX hopes to express is that we can Say Hello with strangers through watches with styles we like. 



不同时代的手表共同展示,每个时代创造出的表盘在灯光的照射下闪闪发光。从1920S至今,美度坚持让转瞬即逝的灵感带给人永恒的感动。这些手表就是最好的证明。


A joint display of watches of different ages, the dial created in various age glitters and shines under the lighting. Since the 1920s till now, MIDO has persisted in letting the fleeting inspiration bring people eternal sensations. These watches are the best witnesses.



时光煮雨 岁月成诗

BRANDX陪你度过每个致美时刻


Time Fleets Away. Poetic Memories Remain.

BRANDX accompanies you to spend every beautiful moment.


——By BRANDX


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